GE Corporate

A Marketing Story by Mountain View Group about General Electric

General Electric

Education & Training

Challenge

GE Corporate was completing the largest acquisition in its history, purchasing Energy Industry Giant Alstom Power & Grid. The acquisition took 14 months and GE called upon Mountain View many times over the course of their journey to aid with communications support. The goal was to keep employees (of both companies) engaged, informed, and excited about the deal.

Solution

MVG produced several pieces along the way. There were overview videos to explain the new organization, summary videos of integration planning progress, customer profiles in support of the acquisition, and employee engagement “selfie” videos.

Video Production

Results

GE closed the deal (yay for them!). Mountain view group communications support was featured in celebrations and employee communications as integration planning became integration execution.

Source: https://mountainviewgroup.com/gec-alstom-day-1/

~30 Employees

$10,000 Min Budget

1 Stories

Become A Partner

Mountain View Group

Atlanta, Georgia

A creative communications agency. Storytellers and content creators providing integrated solutions through strategic insight and creative use of all media.

View Profile Contact

Want fresh marketing stories in your inbox?

Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.