Visit Buffalo Niagara: An iconic American destination

A Marketing Story by Streetsense about Visit Buffalo Niagara
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Visit Buffalo Niagara
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Challenge

Recalibrating the visitor experience for an iconic American destination We were engaged to create a marketing strategy focused on capturing visitation and visitor spending from the 8 million prospective tourists living in Southern Ontario.

Solution

A highly impactful “Girlfriend Getaways” campaign, with distinct itineraries developed per guest personality type, with tracked incremental performance in excess of initial projections.

Results

In 2017, Visit Buffalo Niagara and Destination Niagara USA entered and won a Mercury award, the highest honor available via the US Travel association. $97:$1 ROMI 82,878 Visitor Parties Recorded Averaging 3.7 Nights in Paid Lodging $66.9M In Incremental Visitor Spending

~178 Employees
$25,000 Min Budget
1 Stories
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Streetsense

Bethesda, Maryland

Streetsense is Experience Focused, multidisciplinary design and strategy firm specializing in retail, restaurant, hospitality, and real estate solutions.

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