Visit Buffalo Niagara: An iconic American destination
Challenge
Recalibrating the visitor experience for an iconic American destination We were engaged to create a marketing strategy focused on capturing visitation and visitor spending from the 8 million prospective tourists living in Southern Ontario.
Solution
A highly impactful “Girlfriend Getaways” campaign, with distinct itineraries developed per guest personality type, with tracked incremental performance in excess of initial projections.
Results
In 2017, Visit Buffalo Niagara and Destination Niagara USA entered and won a Mercury award, the highest honor available via the US Travel association. $97:$1 ROMI 82,878 Visitor Parties Recorded Averaging 3.7 Nights in Paid Lodging $66.9M In Incremental Visitor Spending
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