Caruso Leadership Institute
Challenge
The Caruso Leadership Institute was formed by Joe Caruso, a well-known speaker and business coach based in southeast Michigan. The author of numerous books, Joe has a busy schedule giving keynote talks around the country, and his website is the main portal he uses to communicate with his business clients and fans on a regular basis. A longtime client of Brothers Design, Caruso Leadership was looking to implement an e-commerce platform on their site in order to sell merchandise online. Upon researching what capabilities they would like to have, it was decided that the easiest way to add what they wanted would require a new site layout and redesign.
Solution
Brothers Design created a new layout from scratch for their WordPress-based website, transferred hundreds of pages of content over to their new design, then hand-checked every single page for design and continuity, fixing anything that seemed out of place on a page-to-page basis. After the site was ported we implemented a WooCommerce-based e-commerce system for them, tying into their existing PayPal account to make the process as easy as possible for Joe’s staff to manage going forward. We continue to support Caruso Leadership Institute via an ongoing contract for annual web hosting and support.
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