BMW Group’s visions for emission-free driving

A Marketing Story by Grayling about BMW Group

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BMW Group

Brand Development

Challenge

Positioning the premium car manufacturer as an e-mobility leader in Poland How to showcase BMW Group’s visions for emission-free driving Our brand positioning strategy was designed to reached a wide range of consumer and stakeholder groups through a mix of corporate, product and CSR communication activities.

Solution

Our activities included launch events for BMW Group’s new BEV & PHEV models, individual test drives with influencers, journalists and key stakeholders, CEO and expert thought leadership and an electrification education programme with schools and NGOs.

Event Management

Trade Show Booth / Exhibit

Results

55% PHEV sales growth 190 journalist & influencer test drives

55%

Increase in Sales

Source: https://grayling.com/our-work/electrifying-the-ev-market-with-bmw-group/

~661 Employees

$50,000 Min Budget

1 Stories

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Grayling

London, Greater London

Grayling is a PR and public affairs agency in 30 countries. We're big, we're small and we're known for Creating Advantage for our clients. See how we do it.

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