Challenge
Can you visually simplify a complex business strategy? Our goal was to simplify Semilo. And that starts with a website that feels clear and simple in all its facets.
Solution
We simplified the visual design in a few different ways. We softened their prominent orange color by introducing multiple shades. We also introduced understandable illustrations to simplify technical details. We simplified in functional design: we added case studies to bring the complex service alive, made it easy to browse and, combined their two different services in a natural way.
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