Challenge
to highly increase the brand awareness of the new product Colgate Plax Freshmint to raise awareness for the necessity of mouthwash to make the young audience interested in the product to provide sales growth
Solution
Tools brand page challenge video announcement by TikTok influencers #ColgatePlaxChallenge hashtag up-to-date track 10 TikTok influencers support challenge enjoyable gifts media advertising on TikTok and Instagram
Results
500 million views of the brand-page per month 4 million views of influencers’ videos 61 thousand unique users have participated in the challenge more than 30 million impressions of Brand Takeover + Infeed Video 137 thousand videos have been filmed & published by users during the challenge 380 thousand likes on the influencers’ videos 68,5% video memorability +25,7% increase in purchase intention +44,8% increase in advertising awareness +14% increase in brand awareness
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