elite: together
Challenge
As part of elite’s relationship with r//evolution, the fitness provider required a growth partner to help the business to introduce automation tactics to help streamline marketing and sales processes. Utilizing HubSpot, r//evolution were required to set up automated workflows to nurture new leads as well as looking after existing clients. The r//evolution team was also tasked with implementing a customer nurturing strategy.
Solution
After scoping out the initial requirements, r//evolution created a series of value-added content (eBooks, videos and infographics) that would help the sales team to maximize sales opportunities. Based on user intent and progressive profiling, r//evolution created a series of personalized workflows that automatically enrolled users based on user interaction. Coupled with this, r//evolution’s automation specialists created a series of tasks, reminders and deals when leads met specific criteria – this streamlined and removed many of the manual sales and marketing processes in the business.
Results
Through HubSpot’s automation functionality, r//evolution created a high-performing customer nurturing strategy to build brand loyalty, generate referrals and increase customer lifetime value.
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