Improving Organic Traffic During Website Migration
Challenge
In late January 2022, Simms Fishing faced a planned site migration in the form of re-platforming. While their initial goal was simply a migration that would maintain traffic as much as possible, our team saw plenty of opportunities to grow their traffic with expanded category page content, too. So, we rolled up our sleeves and got ready to write.
Solution
In addition to our usual site migration services, our team focused on creating high-intent content for Simms by: - Analyzing and siloing existing non-brand keywords - Creating collection pages to target those newly separated keywords (ie. “hoodies,” “fishing sandals,” “UV shirts”) - Reoptimizing existing content and making appropriate URL changes
Results
5,642% increase in non-brand, category traffic 1,095% increase in non-brand keyword footprint 52% increase in organic traffic
Inflow
Inflow is an award-winning digital marketing agency based in Tampa, FL. Our team of SEO, PPC, paid social, and CRO experts helps retailers and brands grow across digital marketing channels. Unlike other agencies, Inflow doesn't have account managers. Instead, clients work directly with industry veterans with decades of experience in their...
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.