Challenge
Wordstream’s software enables digital advertisers to see and optimize their Google and Facebook ad campaigns from a single dashboard. Their advisors and consultants help SMBs drive more results from their ad budgets. Wordstream doesn’t take content creation lightly. Their standards are high, as they should be. They exclusively publish and produce advanced advertising walkthroughs and how-to guides for serious digital advertisers and marketers. Their advanced target reader means not every content agency can deliver. Vertical expertise, especially in the highly-competitive ads market, is hard to come by. A single misstep on the part of the content creator can result in the loss of trust or a dropped contract. Codeless has been writing consistently for Wordstream for over three years now, delivering content on a monthly basis which is published directly to their site. Prior to our involvement, Wordstream had already recognized the value of content marketing, and we were brought on as one more creator among many. But the quality of our writing and editorial team soon proved undeniable, and our relationship with the Wordstream team grew stronger — built on vertical expertise and consistent excellence.
Solution
Our team doesn’t just rewrite the content which is already out there. Our vertical training, coupled with a required outlining and research period, mean our writers deliver only the best content, every time.
Results
The content we’ve produced for Wordstream over the past few years (and to this day) continues to drive thousands of visitors every month. Articles like “13 Urgency-Inducing Tricks to Drive Sales” rank on the first page for the long-tail keyword “how to increase urgency,” while brand new content, like “Why Old-School Ads Still Totally Work (And How to Imitate Them),” is already ranking 12th for the 5,000/month search term “vintage ads” (after only a couple weeks). Example 13 Urgency-Inducing Tricks to Drive Sales 248 backlinks 56 referring domains 150+ organic ranking keywords
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