Challenge
Problem Led by Dr. Black, Timberhill Dental in Corvallis, Oregon offers a relaxing spa-like atmosphere, personalized care, and a commitment to high-tech, minimally-invasive treatments. Thanks to his unique philosophy, retaining existing patients has never been an issue for Timberhill Dental. However in 2016, Dr. Black came to Delmain with a challenge: New patient appointments had plateaued and growth was stagnating. This lack of new patients was putting a strain on the practice. Dr. Black was looking to bring on an associate dentist, but this would only be possible with a consistent flow of new patients.
Solution
Our research and analysis indicated an ineffective marketing strategy was holding back the practice’s growth. Dr. Black was working with an agency that wasn’t offering a customized solution. Instead, this agency was providing templated strategies that weren’t tailored to the unique values of Timberhill Dental. Solution Our top priority was creating a new website showcasing Timberhill Dental’s high-touch, high-tech approach. The new website featured professional and original photography. SEO-optimized written content emphasized state-of-the-art techniques, spa-like amenities, and provided clear benefits of becoming a patient at Timberhill Dental. To further inspire confidence in visitors, the site content also educated potential patients on a variety of dental health topics. Our SEO and paid advertising strategies targeted health-conscious and discerning patients both in Corvallis and nearby cities. We focused on helping Timberhill Dental secure new 5-star online reviews and dominate keyword rankings with a strategic on-page SEO content strategy.
Results
The practice soon saw a drastic increase in new patient appointments as well as repeat visits for high-tech specialty services. As the flow of new patients grew, Dr. Black was ready to find the associate dentist and additional team members he needed. Today, Timberhill Dental is thriving. They are a well-known practice in the community and maintain a steady flow of 95 new patients every month. 376% - increase in organic traffic 80 - new patient calls/month 2X - increase in recurring revenue “The service we have received at Delmain is top-notch. Their attention to detail, innovative ideas, personal attention and integrity is like nothing I have ever experienced in my 17 years of owning a business. Dan has built a solid team of professionals that understand what is necessary to help us stand out and above our competition.” – Dr. Kurt Black
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.