Challenge
Jodie King is a contemporary artist whose artwork contains story elements with layered imagery.
Solution
Direct mailers & thank-you cards. Each piece of Jodie King’s art tells a story. The direct mailers we created shares just one small chapter to entice potential buyers and thank existing ones. The mailers also serve as a vehicle to tell her story. Business cards. We created scratch-off business cards, using the “in” as a message directing the recipient to uncover King’s art story underneath. Stationery. Stationery featuring King’s handwriting and deep thoughts further pull the recipient into her realm of thoughtful play and ideas—each is encased in a transparent envelope, making her world even more accessible and inviting.
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