Redefining Maple With A Focus on Food & Flavors

A Marketing Story by BootstrapVT about Runamok Maple

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Runamok Maple

Increase Sales

Challenge

Runamok Maple is a premium, organic maple syrup producer located along the western slopes of Mount Mansfield in Northern Vermont. Founded as Thunder Basin Maple Works in 2009 by husband and wife team Eric and Laura Sorkin, Runamok spent the first 6 years of their business focused on bulk maple syrup sales before launching their signature collection of infused, smoked and barrel-aged syrup. After debuting their unique syrups at the Fancy Food Show in New York City, Runamok Maple landed features in major news publications like Oprah Magazine, The New York Times, Bon Appétit, Saveur and more. As a result, Runamok’s sales took off, and Eric and Laura saw the need to bring in an expert to develop a strong digital marketing strategy.

Solution

In 2016, Runamok hired BootstrapVT to develop their marketing strategy and build out a scalable multi-channel ‘go-to-market’ strategy that could keep up with their rapidly growing business. BootstrapVT continues to work with Runamok today, leading email, social and digital marketing strategy for the company. Creative, Culinary, Innovative & Vermont We recognized that the new assortment of Runamok products was going to resonate with a very different consumer than their existing bulk maple syrup buyers. We defined this new audience as being eco-conscious, family-focused foodies who wanted to buy products with a strong brand story. With this new brand vision in place, we built out a full social, email and digital content marketing plan anchored by original imagery, unique ‘foodie’ recipes, and storytelling with a Vermont-twist. Tap Into A New Digital Audience Working with us means Runamok Maple is able to tap into decades of digital and e-commerce experience. Together, we built out a unique e-commerce strategy tailored to Runamok’s need to differentiate their products within the specialty food industry. Runamok now runs on a full suite of best of breed platforms including Shopify, WordPress, Mailchimp, Google Analytics, Google Ads, Facebook Ads Manager. Want to take your e-commerce strategy to the next level? Book a consultation today.

Branding Strategy

Social Media Management