Camden Town Brewery
A Marketing Story by
Forever Beta
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Camden Town Brewery
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Challenge
Hello Hells campaign for Camden Town Brewery
Solution
Using their iconic red along with a distinctive style created in partnership with illustrator Stevie Gee, we literally painted the town red with Hello Hells murals all over the country. We also made posters and social films which all helped Camden Town Brewery sell more beer than at any time in their history. Cheers!
Results
13% INCREASE IN BRAND AWARENESS HIGHEST BRAND ATTRIBUTION & RECALL IN THE CATEGORY (beating the likes of Heineken and Peroni) MORE BEER SOLD THAN EVER DURING THE CAMPAIGN
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