Challenge
Focaloid’s SolutionWe worked with IBM to develop mobile solutions to help their sales force to gain product knowledge and aid in the sales process.
Solution
The interactive application was designed to be a virtual assistant for the salesperson providing valuable insights and real-time updates. It helped the company to be more focused on the marketing field. There are multiple categories to know more about the customers. There is an option called solution finder which helps the user to identify the market challenges faced by the company. The responses of the customers can be gathered from the feedback option. The app helped the company to stay connected to customers. Key Features User Management – helps manage user profile details and password management. Categories – Understanding the customer, Driving engagement, Linking Brand and Culture and Solution Finder. Understanding the customer – helps the user with Customer analysis, Social media analytics and Big Data platform options, to better understand their customers and proactively manage customer experience with advanced analytics. Solution Finder – helps in identifying your marketing challenge-area and accordingly finding simple solutions to individual user-specified problems. Poll and Feedback option – drives the user-engagement and helps gather responses directly from the app.
Results
ResultsThe IBM CMO app is exclusively for the company. It has helped IBM to know more about their customers and the trends in the market. The app has been very helpful to the sales team.
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