Challenge
Overview My Bike Shop is the premier seller and trader of high quality cycles located in Maryland, USA. It deals in all types of bikes, wheels and gear accessories and components. My Bike Shop struggled to get a strong strategy to increase sales and achieve satisfactory Cost per Conversion. High Cost per Conversion and low sales made their situation worse.
Solution
We helped My Bike Shop to increase the conversions by 138.70% and decrease Cost per Conversions by 34.70%. Through this case study, we have revealed certain strategies that we implemented to increase conversions and decrease Cost per Conversion. Additionally, we have also specified the techniques for optimizing Bids, Remarketing Campaign and Shopping Campaigns. Implementation - Setting up of Search Campaigns. - Implementation of Competitor analysis. - Optimization of Shopping Campaigns. - Introduced most relevant keywords. - Improved all the required areas to boost the campaign performance.
Results
What we delivered: - Improved Conversions by 138% within 30 days, 78% more than what we had committed. - Decreased Cost per Conversion by 34.70%, almost 15% more than what we had committed. - Improved the traffic quality by driving in more relevant traffic
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