Into23: Website Design & Development
Challenge
Into23 is one of the best and biggest B2B translation and localisation companies in Hong Kong, the city at the threshold of the China market. Having just purchased a white label client relations portal software, they were suddenly able to scale up their operations significantly. Suddenly, the main obstacle in the way of growth was qualified B2B leads. We were therefore brought in to optimise all aspects of their B2B lead acquisition funnel and increase the number of leads per week.
Solution
We started out by doing a full audit of the company’s current lead strategy, which revealed a significant disconnect in messaging between what his potential customers were looking for and what he was communicating. This was characterised by a high bounce rate, low engagement, and absolutely no leads. Our solution was a combination of service offerings: - Pivot the messaging from “traditional” translations services to emphasising their use of technology and automations more. The sales pitch is that, when coupled with human edits, this process keeps the quality high, and the pricing low. - Redesign their branding to modernise the brand and emphasise the “tech” feel. - Rewrite all the website text to be more inspiring and educational. We worked extensively with the client to increase the amount of text on the site x5. - Redesigned website with improved UX, worked with online platforms, PR distribution firms, and industry leaders to beef up company credentials. - Completed the Front-end WordPress website development with 0 downtime to website operations. Our goal was to optimise each page for a specific service solution. Allowing the audience to land on exactly the solution that are seeking, building trust with high-quality text and simple UX design, and getting them to fill in the contact form. To achieve this we: - Standardised the existing branding into a coherent design strategy and consolidating it into a style guide, - Worked with the client to increase the amount of content (text, images, UI elements) on the website x5, - Designed new page layouts with improved UX, optimised for converting users to clients, - Completed the Front-end Wordpress website development with 0 downtime to website operations.
Results
The results of these changes were as clear as night and day: the website now has a Google Performance score of 97.2 out of 100 and we witnessed an immediate 55.5% decrease in bounce rate. TESTIMONIAL “We approached Dartmatics to help us build an online marketing engine to drive sales from the ground up. Dartmatics worked with us to develop a comprehensive marketing plan and together, we have turned our website into our main lead generation channel. We are now working on phase 2 to scale our marketing effort. We confidently recommend Dartmatics to any business looking to develop or scale their marketing strategy.” - Richard Delanty, Founder & CEO Into23
Dartmatics
A Digital Creative Agency based in Hong Kong. We deliver strategic design, brand, and marketing services. We merge data-driven insights with engaging creativity to create solutions that build genuine audience connections.We exist simply for the sole purpose of seeing our clients thrive by establishing meaningful connections between their brand and its...
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.