Challenge
Rockface needed a different positioning to their numerous, big-spending rivals.
Solution
The TV ad we created for them features a variety of real men, as opposed to famous footballers or models with unrealistic levels of perfection, to drive this message. The script touched upon various emotions and characters – recognising that everyone is different and feels differently on a daily basis. This really captured the imagination of supermarket buyers and has led to an immediate and dramatic lift in sales.
Results
By thinking differently with the creative, we were able to differentiate the brand and product for maximum impact. Amazon +450% Website sales +623% Retail sales +217%
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