The Olive Scene
Challenge
The Olive Scene, a premium olive oil and balsamic vinegar retailer, needed a scalable, high-performance eCommerce platform to support its growing business. Their existing Squarespace store struggled with limited customization, poor inventory management, and a lack of automation, leading to inefficiencies and lost sales opportunities. Key challenges included: Limited eCommerce Capabilities – Squarespace lacked the flexibility needed for advanced product filtering, bundling, and upselling. Manual Inventory & Order Management – Inefficient backend processes led to stock discrepancies and operational bottlenecks. Checkout & Cart Abandonment Issues – The existing platform did not support streamlined checkout flows, causing high drop-off rates. Lack of Email Marketing Automation – No structured email flows for abandoned carts, new customers, or loyalty programs resulted in low repeat purchases. SEO & Mobile Performance Limitations – Slow page speeds and lack of structured metadata affected search visibility and mobile conversions. To overcome these challenges, The Olive Scene needed a robust Shopify migration and advanced email automation strategy to drive conversions and retention.
Solution
We executed a seamless migration from Squarespace to Shopify while integrating Klaviyo email automation to improve customer engagement and retention. Key Implementations: Shopify Store Migration & Optimization – Rebuilt the website on Shopify with a custom theme, improved navigation, and a mobile-first design. Advanced Inventory & Order Management – Implemented Shopify’s automated inventory tracking to streamline operations and prevent stock errors. Checkout Optimization – Designed a faster, more intuitive checkout flow to reduce cart abandonment and improve conversion rates. Email Marketing Automation (Klaviyo) – Set up targeted abandonment flows, post-purchase sequences, and personalized recommendations to increase customer lifetime value. SEO & Speed Enhancements – Optimized site structure, metadata, and page load speed to boost organic search rankings and mobile experience. With these solutions, The Olive Scene now has an efficient, scalable eCommerce platform that enhances both customer experience and operational efficiency.
Results
The migration to Shopify and email automation strategy delivered measurable improvements in both sales performance and backend efficiency. Key Outcomes: 46% Faster Load Times – Improved page speeds reduced bounce rates and enhanced user experience. 24% Increase in Conversion Rate – A more streamlined checkout process resulted in higher completed purchases. 35% Growth in Email-Driven Revenue – Automated email flows boosted engagement, customer retention, and repeat purchases. 15% Increase in Organic Traffic – SEO improvements led to higher discoverability and more organic site visitors. Seamless Inventory & Order Management – Automation reduced manual workload and improved fulfillment efficiency. With a high-performing Shopify store and Klaviyo-powered email automation, The Olive Scene is now better positioned for growth, customer loyalty, and long-term success.
eCommerce Today
eCommerce Today is a full-service eCommerce agency specializing in Shopify development, email automation, SEO, and paid advertising. Since 2014, we’ve helped 500+ brands scale through high-converting websites, growth marketing, and automation strategies. As a Shopify Expert, Klaviyo Master Platinum Partner, and Google Premier Partner, we deliver data-driven solutions to optimize sales...
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