Challenge
Walmart’s retail dominance was neutered during the holiday season when their value message was trumped by the perennial desire to get the hottest toys. They needed a fully-integrated, character driven program, that depositioned Their competitors & transformed limited inventory into “premium selection.
Solution
We created a multi-channel holiday destination called Toyland. The campaign featured two renegade spokes-elves – Wally & Marty. These characters energized multiple consumer touch-points. Flint and Steel created the characters from scratch and executed marketing assets from TV, to catalogue, in-store kiosks, and a fully interactive digital “wish-list.” Additionally, this platform generated millions in previously untapped partnership support.
Results
- 430 mm sales increase vs. YA - Stores who implemented the full program saw 39% sales increase vs YA - Markets with the interactive catalogue saw 28% sales increase vs YA - The Toyland site had 175k unique visitors, Spending an average of 10+ minutes
Flint and Steel
We are a full service agency that delivers transformative growth for our clients in two ways. 1. Our foundational global study arms our clients with a forensic understanding of enthusiasts' behavior - allowing us to spark the most durable, business growing behavior. 2. Our solutions are hardwired to act as annuities, guaranteeing...
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