Building A Better Powered Brand

Feyer Marketing + PowerArm Engine Hoist
Product Launch


Social Media Impressions


PowerArm is a SafeGuard Power Products brand. SafeGuard is primarily known for their LifeGuard Lift brand of ADA pool lift products, but recently made a pivot applying similar technology to the automotive tools and equipment space.

Problem: New innovative product, no brand, no go-to-market strategy.

SafeGuard developed a new powered engine hoist product, but needed help with the full marketing spectrum of activity, including naming, branding, and a go-to-market plan.


  • Research
  • Corporate Identity
  • Website Creation

Feyer Marketing conducted market research and built a brand launch plan and overall marketing strategy.

Developed the identity for the brand, including the PowerArm name, logo, messaging as well as product naming, positioning, and messaging (features, benefits, etc.)

Designed and developed all of the PowerArm platforms including website, e-commerce, and social media.

Implemented an influencer strategy and paid social media advertising campaign.


  • 100,000 Social Media Impressions

Turnaround in under 90 days.

<90 Days – Conducted all foundational work, including research, strategy, branding, development and more, and launched brand to market with 90-day turnaround.

ROI+ – Generated advertising reach of >100,000 people and >5,000 website sessions becoming ROI positive in less than 30 days after launch ($3.20 CPM; $0.09 CPC; 3.75% CTR).

Feyer Marketing

The Agency
Feyer Marketing

Lansing, Michigan
~1 Employees