Challenge
Since launching the company’s first product, Ring Video Doorbell, in 2014, BIGfish has been working with Ring to position its products as the best preventative security devices available.
Solution
The strategy: conduct aggressive media outreach around product and funding announcements, business stories and product reviews; constantly brainstorm creative new ways to bring Ring’s story to the press.
Results
We continue to achieve our goal by securing positive, on-message press coverage and product reviews in top-tier technology, national and local news outlets.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.