Mailchimp’s Innovation
Challenge
Pop-Up Shop Mailchimp came to us with a unique problem: figure out how to sell a product super quickly without building an actual store. Using Mailchimp’s API & Campaign Archive, could we sell a product exclusively through email?
Solution
Mailchimp’s innovation + technology partner Since 2013, we’ve provided Mailchimp with innovation research & product development services, helping the company’s product leaders make strong business cases for creating new customer experiences. Direct Mail Bringing back the power of Snail Mail. With a complex printing integration, could we give Mailchimp customers the ability to create and send physical postcards? Landing Pages The versatility of a web page with the simplicity of email creation. How can we empower marketers to extend their marketing efforts to the web while using the familiar experience of creating an email? Our ongoing relationship with Digital Scientists is critical to my efforts at Mailchimp – as we explore new experiences and technologies for our customers. Their team’s maturity and ability to deliver while thinking deeply about complex problems helps us gain valuable perspective of what’s possible.” CHRIS BEAUREGARD director of product management @ mailchimp
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