CHIPS AHOY!
A Marketing Story by
Femme Fatale Media
about
Mondelēz International
3 Views
|
0 High Fives
Challenge
To spark greater interest in the Chips Ahoy! brand.
Solution
Femme Fatale Media targeted consumers ages 18-40 by handing out delectable samples, delivering key messages, and providing relevant information about the product. Taking place in Toronto during a 1 day blitz, a contest was also used to drive engagement and collect data.
Results
1400 interactions 2200 impressions 360 boxes distributed
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.