CHIPS AHOY!
A Marketing Story by
Femme Fatale Media
about
Mondelēz International
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Challenge
To spark greater interest in the Chips Ahoy! brand.
Solution
Femme Fatale Media targeted consumers ages 18-40 by handing out delectable samples, delivering key messages, and providing relevant information about the product. Taking place in Toronto during a 1 day blitz, a contest was also used to drive engagement and collect data.
Results
1400 interactions 2200 impressions 360 boxes distributed
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