CHIPS AHOY!

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Mondelēz International
Increase Brand Awareness

Challenge

To spark greater interest in the Chips Ahoy! brand.

Solution

Femme Fatale Media targeted consumers ages 18-40 by handing out delectable samples, delivering key messages, and providing relevant information about the product. Taking place in Toronto during a 1 day blitz, a contest was also used to drive engagement and collect data.

Results

1400 interactions 2200 impressions 360 boxes distributed

~126 Employees
$25,000 Min Budget
1 Stories
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Femme Fatale Media

Toronto, Ontario

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