Supporting an IT Company with Branding & Design
Challenge
Verve IT had marketing programs in place, but they lacked a strategy and consistency, so they needed to delegate their marketing efforts to a full-service marketing team. They also needed help taking their digital work out into the community. The Verve IT team recently rebranded and needed to adjust multiple collateral pieces to align with the new brand image. Plus, they wanted to further expand their rebranding efforts internally.
Solution
Verve IT’s leadership team worked with SharedTEAMS to: Provide Verve IT’s sales team with branded collateral. → Our graphic design team designed envelopes, letterhead, and business cards for Verve IT’s sales team, which enabled them to create on-brand letters to prospects and clients as well as ensure new clients had an easy way to reach out when they needed support. Launch event marketing efforts. → Our strategy, communications, and graphic design teams collaborated to develop an event marketing strategy, draft content for the assets, and design the assets. This allowed the Verve IT team to connect with their audience at multiple events while growing their email list. Develop T-shirt designs to represent Verve IT in a non-corporate way. → Our team designed four T-shirt concepts, which enabled the Verve IT team (and the team’s family members) to represent the brand in a cool, casual way. Designed icons for each department to support the brand overall. → Our graphic design team developed icons for each of Verve IT’s departments and departmental teams, keeping all of the icons visually connected to the primary brand and one another. This allowed each department and sub-team to be represented internally in a unique way that reinforced Verve IT’s positive work culture.
Results
Our team helped Verve IT better serve their current customers and connect with prospective customers. We also helped them represent the brand and reinforce their positive work culture.
SharedTEAMS
SharedTEAMS is a membership-based "shared marketing department" that supports small to medium-sized businesses across the globe. Our team works as a fluid extension of each of our member’s businesses by executing projects and developing strategies in whatever capacity is best for your unique needs. You can delegate any marketing task...
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