Challenge
Boasting the largest cigar selection in Iowa and an inviting smoking lounge for their customers, it was a no-brainer for Farmboy to take on the task of branding the business as well as creating an eye-catching website complete with an online store. Proprietors Chad Airhart & Charlie Grask acquired the West Des Moines mainstay in late 2017. They knew their roots, so rebranding the business (formerly Pars & Cigars) needed to be thoughtful and accommodating to longstanding clientele. The direction was to have a flair of vintage, a touch of class, just a hint of smokey attitude.
Solution
Iowa Cigar Company wanted their assets to be as hands-on as they were, believing the personal touch is what keeps customers coming back just as much as a good stogie. As such Farmboy created printed assets so that staff can personalize the cigar buying experience with hand-written notes and recommendations. For the website, it’s where function meets style. A WooCommerce store was created so the Iowa Cigar Company can sell product beyond the greater metro and Iowa. The brand is carried through to create a cohesive and informative site that showcases not only the product but also the shop itself along with it’s inviting lounge.
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