Challenge
Azzur Labs is an award winning analytical laboratory hailed as a best place to work and expanding rapidly across the U.S. As the company expands it was important to ehance the brand to rise to the challenge of a fast growing company. The new website needed to serve both new and current clients by simplfying complex content and processes. With a fast-growing company, but no online presence, we needed to act fast to get Azzur Labs’ virtual voice out to the public. A website needed to be built to accommodate growth as Azzur Labs continued to add new services and locations. Additionally, they also needed to freshen up branding and incorporate a social media strategy to expand their digital footprint.
Solution
Our UX/UI designers took on the challenge and made it their own from design to development, which reinvigorated Azzur Labs’ brand. This was achieved by modernizing the existing assets, simplifying the user interface, and restyling their color pallet. During design, reusability was always on the mind to accommodate the company’s growth. Our developers utilized Kentico best practices to implement the site in a timely manner.
Results
The final product resulted in Azzur Labs obtaining an online identity with a new modernized website that attracted their life science clientele. After their website was established, their presence on social media gradually increased as we implemented strategies to attract and engage followers.
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