Building the next generation of fans
Challenge
UFC is t undsiputed global icon for combat sports. Inspiring fans worldwide through superior performances inside and outside the Octagon. Bulding the next generation of fans. A new global content approach allows UFC to connect with fans on levels way beyond simply "the thrill of the fight"
Solution
By humanizing the athletes The bodies. The backstories. The skills. Connect with atheletes who come from places just like us, but who have achieved something we can never imagine. By glorifying the events The emotions. The predictions. Theanalysis. Discover the singificance of the location, what the fighters have at stake, the bigger story. By revealing the secrets. These are the stories that only UFC can tell. When the cameras keep rolling, or the champ reveals what life's lie since losing the belt. A brand new responsive design system. Future-proof and made t scale Our new design language extends and evolves the UFC brand across all its digital properties.
Results
An incredible partnership Becoming a true extension of the UFC team, we worked closely every day to define the next generation of sports consumption.
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