Working to improve the University of Maryland's online advertising!
Challenge
Renowned for its business school and a leader in entrepreneurship graduate studies, the University of Maryland hired two well-known programmatic marketing agencies to promote its Master’s of Technology Entrepreneurship degree program through a programmatic advertising campaign based on target demographics.
Solution
PBJ Marketing paused all previous efforts and began building new campaigns from scratch. Their custom strategy, supported by proper research and analytics, focused on running Web Conversion and Lead Generations Campaigns. They isolated each by various, well-thought-out targeting methods. In addition, they optimized post conversions by syncing all Facebook leads and website conversions into Active Campaign, a newly implemented email automation and CRM platform much more powerful than what the client was previously using. This allowed them to back into true ROI metrics and focus on the best Facebook targeting methods and creativity that drive the most enrolled, paying students at a more efficient CPA.
Results
After twelve months, PBJ Marketing improved the University of Maryland's online advertising strategy, creating a more streamlined and researched campaign.
PBJ Marketing
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