Zekelman School of Business
A Marketing Story by
Douglas Marketing Group
about
St. Clair College
6 Views
|
0 High Fives
Challenge
DMG worked with St. Clair College to launch and brand a second campus for the School of Business. The repositioning of the School of Business included naming rights and a strategy that treated the school as a brand extension.
Solution
The brand strategy and positioning statement Rise Above the Ordinary. Take Flight was developed to elevate the School of Business as a world-class education institution that provides work-ready graduates. The strategy also considers the progression of the school as the school continues to expand and broaden programming.
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.