Verizon: Philadelphia ad agency turns the page on a major national brand
A Marketing Story by
Domus, Inc.
about
Verizon
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Challenge
Verizon Communications, Inc. had a targeted business objective to increase consumer usage of Verizon Yellow Pages by shifting the product from a functional brand to a lifestyle brand: from looking up numbers to demonstrating how it can enhance lives.
Solution
Domus was responsible for the development, implementation and measurement of every aspect of a fully integrated marketing plan for 22 Mid-Atlantic markets, resulting in a scalable campaign that resonated with the right audiences that increased usage for the first time in 12 years.
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