Verizon: Philadelphia ad agency turns the page on a major national brand

A Marketing Story by Domus, Inc. about Verizon

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Verizon

Brand Development

Challenge

Verizon Communications, Inc. had a targeted business objective to increase consumer usage of Verizon Yellow Pages by shifting the product from a functional brand to a lifestyle brand: from looking up numbers to demonstrating how it can enhance lives.

Solution

Domus was responsible for the development, implementation and measurement of every aspect of a fully integrated marketing plan for 22 Mid-Atlantic markets, resulting in a scalable campaign that resonated with the right audiences that increased usage for the first time in 12 years.

Branding Strategy

Source: https://www.domusinc.com/case-study/verizon-turning-the-page-on-a-major-national-brand/

~137 Employees

$25,000 Min Budget

1 Stories

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Domus, Inc.

Philadelphia, Pennsylvania

Domus Inc is a mid-Atlantic, full-service ad agency specializing in public relations, employee engagement, digital strategy, social media & strategic

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Verizon: Philadelphia ad agency turns the page on a major national brand

Challenge

Solution

Domus, Inc.

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