Lok Kalyan Samiti
Challenge
Well if we talk about digital marketing in general, it is a process which helps us to bring a large number of relevant traffic to your business website. Which turns into the potential lead generation means as well. Yes, we increased traffic and donations for Lok Kalyan Samiti Organization, who are our Digital Marketing Client. Very soon, you are going to learn how we did it. About Lok Kalyan Samiti Lok Kalyan Samiti is a decade-old non-profit organization based in central Delhi. Their main area of service was Sponsor a Child program, Cataract surgeries, and general medical services. Their main motive like any other NGO was to bring more donations in, and that’s where we came in the picture. We decide to strategize our services in a way in which they first get appropriate traffic then start getting donations from around the world. Let’s see how we did that.
Solution
Above is the google analytic report that describes the initial traffic of Lok Kalyan Samiti’s website. Here you can analyze the traffic for the whole year 2017. (P.S. This is before we came into the picture and took control of the digital marketing) lks traffic sources In this screenshot, you can find the sources from where the traffic is generated in the whole year. Now, let us take you to the very next year where we started working for the NGO and showed an enormous amount of increase in the website’s traffic. You can also see how multiple channels produced so much traffic to the website as well.
Results
Organic search is 6,571 with traffic generated from social media channels are 636 users.
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