Challenge
Guiding the video production team to recognize the distinction between content tailored for follower growth and content optimized for high-return sales campaigns.
Solution
Seamless communication between the content creators and the growth team Rapid testing of creative ideas Feedback driven by data insights A solid pay-per-click (PPC) plan
Results
Dorko boasts an impressive annual revenue of approximately $50M. Their brand presence is robust, resonating both online and offline. While they've achieved commendable success on platforms like Facebook and Google Ads, they were eager to expand their reach on alternative platforms, such as TikTok. The strategic groundwork and optimizations implemented in the preceding months bore tangible results in the third month. During its first week, we observed a notable 18.26 ROAS, translating to a revenue in excess of 9.5K EUR. This underscored the efficiency of our refined strategies.
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