Financial Services Shareholder Meeting

A Marketing Story by eSlide about Morgan Stanley
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Morgan Stanley
Improve User Experience

Challenge

Our financial services client was concerned that their presentations were dated looking, hard to understand and very text heavy. Additionally their template was difficult for authors to use, so they couldn’t respond rapidly to shareholder requests. They needed guidance in creating an appropriate design template that felt cutting-edge yet corporate. They also needed help making their files easy to use and easy to change between different formats.

Solution

eSlide guided the C-level decision team towards a clean, stylish design template that was easy for authors to use. We created a template system that allowed easy conversion from standard format (4×3 aspect ratio) to widescreen format (16×9 aspect ratio). Once the template was approved, we worked with authors directly to help visualize their important content using infographic styles

Results

After engaging eSlide, the client was able to trust our expertise and optimized development process to keep their project focused and moving forward. By facilitating group reviews we were able to smoothly get consensus on design styles so we could begin redesigning important content. This created a robust set of sample slides which authors were able to reuse and update for future presentations. Suddenly the clients were in a much better position to respond quickly to shareholder requests for information – and the look of the presentations did justice to the market intelligence behind the strategies.

~15 Employees
$10,000 Min Budget
1 Stories
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eSlide

New York, New York

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