Mid-Willamette Family YMCA
Challenge
The Mid-Willamette Family YMCA in Albany, OR understood that social media was the way forward, but didn’t have a full-time marketing person on staff to even begin to explore the jungle.
Solution
We stepped alongside and efficiently trained, led, and collaborated in a way that established the YMCA as a reach and engagement leader within in the community, particularly on Facebook. Website Redesign With programs and classes always changing at the YMCA, it’s easy to see how a staff change led to a website buried in old information. We were able to step in, redesign the site completely, build systems for easy information-swapping, and collaborate with the new marketing lead so she felt like this website was her very own. Web Analytics With the web redesign, Google Analytics was fully integrated into the website, with special attention given to the tour scheduling page that we created to provide a bridge between online engagement and physical sale of memberships. As the Y works to develop standard measurements for its closing and retention rates, we will soon know what the hard value of a scheduled tour is, and can build solid promotional strategies around that data.
Results
As the Mid-Willamette Family YMCA wraps up a decade-long capital campaign to launch a beautiful new facility, this great group is poised to see long-term success. A Facebook following that has grown from 500 fans to over 3,000 in two years is now led to a functional, informative website with a tour-scheduling call-to-action, all of which is closely monitored through Google Analytics. Who says non-profits can’t be smart about business!?
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