Cirque Du Soleil: OOH Advertising
Challenge
Cirque Du Soleil: A world-renowned travelling circus with a big-budget ad campaign destined for the busiest streets of Hong Kong. Cirque du Soleil’s Asia Marketing Team had premiered a new show a hundred times before and knew exactly what they needed. Working closely with them, we were given the required assets to drive the design for the advertising campaign from start to finish, along with the guiding keywords: “femininity, renewal, rebirth, and balance” Their new show “Amaluna” was due to be premiered in April 2020 in front of a huge audience inside a giant tent at the Central Harbour front Event Space.
Solution
Their strategy was to make sure everyone knew Cirque du Soleil was coming to town, thus, a series of huge static advertisements and posters of all sizes were made. They were to be displayed in some of Hong Kong’s busiest streets, MTR stations, and walkways. The busiest of which being the TV display looking out over Times Square in Causeway Bay, which towers over more than 150,000 pedestrians every day.
Results
Unfortunately, Cirque du Soleil’s “Amaluna” was cancelled along with so many other events as the pandemic spread around the world. Their Advertising campaign only lasted 2 months instead of 4.
Dartmatics
A Digital Creative Agency based in Hong Kong. We deliver strategic design, brand, and marketing services. We merge data-driven insights with engaging creativity to create solutions that build genuine audience connections.We exist simply for the sole purpose of seeing our clients thrive by establishing meaningful connections between their brand and its...
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