Domaine Properties

A Marketing Story by Engagemetrix about Domaine Properties

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Domaine Properties

Increase Sales

Challenge

Domain Properties faced significant challenges in their digital marketing efforts, primarily characterized by a low number of leads and a high cost per lead (CPL). The initial CPL was approximately 25 AED, which was unsustainable for the business. The marketing team recognized the urgent need to revamp their strategy to attract more potential clients effectively.

Solution

To address these challenges, a comprehensive strategy was implemented that focused on two key areas: Ad Creative Overhaul: The existing ad creatives were revamped to be more engaging and visually appealing. This included: Utilizing dynamic and eye-catching visuals that resonated with the target audience. Crafting compelling ad copy that highlighted unique selling propositions. Stronger Call-to-Action (CTA): A more assertive and clear CTA was integrated into all advertisements. This included phrases that encouraged immediate action, such as: "Contact us today for exclusive offers!" "Limited time only – don’t miss out!" Creating Urgency: The marketing strategy included tactics to instill a sense of urgency among potential leads. This was achieved through: Limited-time promotions and offers. Countdown timers in ads to emphasize urgency. Website Optimization: Enhancements were made to the website, including: Increasing loading speed to improve user experience. Regularly updating content to establish authority and relevance in the market.

Website Creation

Online Advertising

Results

The implementation of these strategies yielded remarkable results within just 30 days: The CPL was drastically reduced from 25 AED to 2 AED, showcasing a significant improvement in cost efficiency. The number of leads generated skyrocketed to 1,200, indicating a successful turnaround in lead generation efforts. Improved website loading speed contributed to better user engagement and lower bounce rates. Weekly content updates enhanced the site’s authority, further attracting organic traffic and building trust with potential clients.