Challenge
By uncovering unique audiences and testing compelling visuals and messaging, our team was able to effectively drive new leads and clients to the website. Our strategic approach has enabled us to narrow down potential customer segments with confidence – providing a steady stream of quality leads for the business.
Solution
We took a strategic approach to finding the best messages and visuals that resonated with our target audiences on Facebook and Instagram. After we identified what worked, it was time for us to maximize lead generation while balancing cost efficiency.
Results
As the algorithms learned and we have made optimizations, the cost per lead has been steadily decreasing, allowing for an even higher volume of conversions. We were able to generate a $14 cost per lead for a $3000+ procedure package.
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