Challenge
The Tile Shop desired an enhanced shopping experience for their customers with a vision for a new eCommerce website. Growth at The Tile Shop (TTS) meant it was time to upgrade both their internal systems and their digital marketing assets to streamline the business, expand brand awareness, and enhance the shopping experience for all their customers.
Solution
A central tenant of this strategy was a complete redesign and re-platforming of their e-commerce website. TTS's vision for the project was to build a beautiful website on a modern platform with advanced marketing features and robust integration with their ERP system. The Tile Shop's leadership team engaged Emergent Software early on in the project so that Emergent could assist them with selecting the best available technology for their needs. Sitecore was the ideal CMS to host the website The Tile Shop was looking for. After assessing TTS's goals and long-term strategy around the website re-build, Emergent Software recommended a package consisting of Sitecore XP Version 8 for the Content Management System (CMS), Azure Cloud Services for hybrid cloud hosting, and WECO eCommerce for the website's cart functionality and SAP integration. Of course, a project of this magnitude had to have a strict deadline, right? In order to deliver the website together with their SAP implementation, the website needed to be launched in six months! With a solid technology stack to work with and the deadline in place, Emergent Software wasted no time getting started. This was the perfect challenge for Emergent's agile development processes, where the focus of any project starts with building the foundational components of a solution and then adding key functionality on top of the foundation frequently until the client is ready to launch the system. Emergent Software worked with The Tile Shop's talented design team to refresh the look and feel of the website in a way that was feasible given the time constraints of the project. They tailor-built a hybrid cloud-based hosting package using Microsoft Azure that was sized perfectly to handle the website's traffic and integration needs. They also implemented Sitecore to make content management a breeze and trained The Tile Shop's team on how to use the tool effectively. Workflows were added to ensure a proper content governance process was being followed, and Emergent brought in Sitecore's Experience Accelerator team to train The Tile Shop on key advanced marketing features available to them with the new CMS. Emergent Software also built custom integrations to seamlessly pass information between SAP and the website as well as to tie into new and existing marketing tools.
Results
The result of the team's work was a new website with a refreshed and consistent design, seamless integrations, advanced marketing capabilities, easy-to-manage-content, and this was all done in six months!
Want fresh marketing stories in your inbox?
Get the weekly email that makes you a marketing genius.
Stay informed and inspired, for free.