The whispering Bob Harris Archive

A Marketing Story by 3B Digital about Bob Harris
Bob Harris
Improve User Experience

Challenge

A NEW DATABASE RESOURCE SITE FOR "WHISPERING" BOB HARRIS! Anyone who knows 3B also knows we are a group that really LOVES our music! Our development and marketing teams are almost entirely musicians of varying skill and aptitude and the hysterically tone-deaf Bremer brothers invariably donate most of their disposable income to live music events. We’ve also, over the years, garnered considerable experience and expertise in delivering sites that leverage large and often unwieldy historical databases and dynamic content. Put these 2 essential factors together and it seemed only natural and right that when we’d discovered that our great broadcasting “hero”, Robert Brinley Joseph “Whispering Bob” Harris, OBE, had unhappily retired his colossal database of past show playlists and running orders, we should step in! Bob was delighted to hear from us, and we were equally delighted to have the opportunity to meet the great man himself. And he didn’t disappoint; I always say you should never meet your heroes (I also always say you shouldn’t call people heroes unless they’ve recently pulled a handful of kittens out of a burning building, but I do it anyway) but Bob is exactly what you’d hope he’d be - charming, chatty & very very happy to regale with his many stories… ideas for projects and schemes abound!

Solution

But first the database - a huge resource of songs, photos, artists and the like that needed seriously sorting and sifting. One of 3B’s founders, Adam Belson, was quick to volunteer his expertise in recommending that we build the database using React - an open source javascript library we’d not worked with before despite our many forays into Big Data. I was delighted that one of our developers, Stoyan, was excited and keen to use React and so he was assigned to this project. Database sites are beasts. By definition they grow, and by design they are adaptable and endlessly re-interpretable. They require a depth of imagination and technical acumen to design properly, as well as no small amount of bravery (to take on) that only comes with experience. But what they need most is an obsessive eye for detail and accuracy. At 3B we often talk of taking on “hostile” databases; fields and fields of cells that are inconsistent, inaccurate or incomplete, and what always astonishes me is how Jack Bremer fizzes with excitement whenever he gets his teeth into this sort of data. His tricks and techniques for ferreting out date inaccuracies and the like leave me boggled every time, and this database was no exception.

Results

Suffice to say that, nearly a year after this project was first discussed, we finally launched this new resource today (19th August 2020) - on the occasion of Bob’s 50th Anniversary in radio broadcasting. Like any great database this will grow, evolve and be subject to revision and, no doubt, corrections - and we are so excited to see the thing released into the wild!

~10 Employees
$5,000 Min Budget
1 Stories
Become A Partner

3B Digital

London, Greater London

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