Challenge
A leading 2D, 3D and frame-by-frame animation studio that helps businesses tell unique visual stories. They specialize in blockchain and cryptocurrency, turning their clients’ ideas into concise, 60-second videos ready to transform the world. Lemons were launching a special offer for Initial Coin Offerings (ICO’s) and companies in the blockchain sphere, providing easy-to-follow animation videos to explain complex blockchain concepts. They needed an equally special landing page to drive leads. This is where we jumped in.
Solution
The landing page was kept minimal in order to maximize the impact. We designed a sleek UX that led users smoothly through the benefits of animation videos, Lemons’ previous work and their approach. The subtle, on-page animations decorated the different sections without distracting, culminating in a contact form at the bottom. Complex ideas can be simple. Less is often more. To produce a clean and vibrant UX throughout, we started development with Vue.js using Jquery and Hummer.js, making the scrolling process not just pleasant, but professional. The animation was made with GSAP.
Results
A simple and minimal page design was prescribed. Typography was extremely important and we made sure the visitor grasped every takeaway point with ease. We also maximized the potential for lead capture by placing a subtle call to action throughout the page.
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