World Gourmet Summit
Challenge
World Gourmet Summit (WGS) is Asia’s premier haute cuisine festival that celebrates fine cuisines, excellent wines, and wonderful dining experiences. The annual event presents a unique opportunity to relish gourmet dishes sporting a multitude of culinary influences. Grow PR was appointed to drive publicity for events curated by WGS and profile its restaurant partners.
Solution
Grow PR secured a series of radio interviews to profile restaurant partners and giveaways across different radio stations to promote WGS. We also developed all communications material for the client, invited and hosted media at WGS events. Some media that featured WGS includes Channel NewsAsia, Epicure Asia and Lianhe Zaobao.
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