58% Reduction in Paid Media Cost Per Lead - Lead Generation
Challenge
Belmero is a leader in SaaS implementation for ERP and supply chain management. Their marketing goal is purely to generate a stream of qualified leads via paid media efforts. They’ve approached Dossier Media in an effort to significantly optimize their paid media support and improve overall cost-per-lead.
Solution
Developed a revised paid media strategy, while completely rebuilding their SEM structure. As a result, Dossier Media was able to accomplish a 58% reduction in cost per lead, while maintaining budget consistency.
Results
58% Reduction in cost per lead vs previous campaign historical average. 130% Increase in conversion rate vs previous campaign historical average. Full analytics revamp, enabling a complete understanding of user behavior.
Dossier Media
Independent, integrated media agency focused on paid media management and building a full-funnel approach for small to midsize brands. Our focus is to help brands establish their paid media strategy while creating the foundation for a scalable and data-first paid media presence.
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