Challenge
Wavelength launched a new three day surfing festival (Spring Classic) in the UK and wanted to sell tickets via a multi-channel paid media campaign as well as track the performance across multi-platforms and tracking solutions.
Solution
We create a multi-digital channel campaign targeting festival-goers with various messaging to drive ticket sales. Adapting to campaign performance, we conduct live re-forecasting, re-planning the media investment in real-time to optimise performance across the campaign, further utilising our cloud-based customised dashboard that aggregated six different information data sources.
Results
+95% TRAFFIC -10% WOW CPA X8 ROAS
Thyga
Thyga is a paid media agency that helps you understand your audience better, by reaching them more efficiently, and effectively. Thyga is part of Samy Alliance, a global ecosystem of specialized marketing solutions with over 400 professionals operating from 15 offices in over 55 markets. Samy Alliance develops socially and humanly...
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