Challenge
A New Website and Digital Strategy to release Zoku to the world. In 2015, Zoku came to us with the proposition of a haven for business travellers and urban explorers alike – with the aim of becoming a melting pot of worldwide creativity through shared spaces, healthy eating, regular seminars and events, and their signature modular Zoku Lofts. To get their ambitious plans kickstarted, they needed an award-worthy website, bewitching booking system and killer digital marketing strategy. That’s where we came in!
Solution
What We Did We’ve had the pleasure of working with Zoku for over five years, and in that time we’ve achieved… Two Award-Winning Responsive Websites Bespoke websites in 2015 and 2018, both built on WordPress Flexible Page Builder Allowing greater flexibility when creating new pages UP Booking Engine Using our in-house booking system for a seamless checkout experience Digital Marketing Strategy Intelligent online strategies and campaigns targeting business and leisure audiences Paid Search Advertising Google Ads to put Zoku on the map, and win out over the OTAs Search Engine Optimisation Eye-catching content and SEO to grab the attention of the search engines AND jetsetters to Amsterdam A Delightfully Responsive Experience A speedy site that looks the part no matter which device you use. The web experience provides a tastefully minimal aesthetic that ties in with Zoku’s own brand values of simplicity, along with a powerful flexible page builder system to keep new content fresh. New Brand, New Digital Marketing Strategies When we started with Zoku as a new brand, UP focused on growing brand recognition in key feeder markets in the UK and Europe. Promoting the brand, building up loyal guests and giving them great experiences at Zoku, this widened the reach even more. By being accurately aware of what Zoku’s guests want and value, UP’s digital marketing team were able to present the best of the brand to likeminded potential guests, and have driven sales from 120 different countries. Running on UP Booking Engine Zoku uses our in-house booking engine to take bookings online, making the user experience streamlined from start to finish. The ability to upsell with custom extras fit right in with Zoku’s core audience of mid-to-long stay guests.
Results
08% Google Ads Cpa >430,000€ Revenue 27% Reduction In Bounce Rate (2019 YoY) 24% Increased Visitors From Google Ads 27% Increased MobileRevenue (2019 YoY)
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