Decade-long Technology Partnership
Challenge
Printique* is one of the leading photo laboratories in the U.S. and a branch brand of a top photo and video equipment retailer, Adorama Camera. Printique provides a wide range of photo printing services from photo books and albums to wall decor prints on metal, wood, and canvas. The company serves millions of customers, including amateurs and pro photographers. Furthermore, Printique collaborates with other photo labs to provide printing services to partners and expand its offer to customers. Digiteum has been a trusted technology partner of Printique for more than a decade. Our job is to help Printique maintain its operational excellence and technological edge. Complex frontend made user-friendly, responsive and interactive Challenges -www.printique.com is a high-load web system that provides users with dozens of photo products and services, including elaborate photo-book builders and wizards. Every service and workflow should be designed intuitive and easy-to-use regardless of its complexity. -The company serves different categories of customers with varying tech and photo editing skills. -Printique operates in a highly-competitive market. The quality of eCommerce experience on www.printique.com directly impacts the conversion rate, customer engagement and retention, and therefore, the company’s bottom line.
Solution
We make sure the company’s technology infrastructure and online services are high-performing and top-notch. Among the services we provide are high-load system development and maintenance, integrations with third-party services, design and development of new digital products and services, web and mobile app design and development, ETL pipeline development, data visualization and analytics, quality assurance and ongoing tech support. To date, the team of 15 full-stack software engineers, managers, designers and QA engineers work on a full-time basis and help Printique stay ahead of the competition. When developing a high-load system for Printique, we pay particular attention to creating the optimal user experience. Digiteum team has put a lot of effort to balance functionality and usability of the web system and ensure every tool and service is intuitive, easy to learn and navigate. Additionally, we have built unique digital tools that make ordering experience convenient and enjoyable. For example, the team has designed and developed several HTML 5 editors and wizards to create custom photo products such as photo-books and calendars. These tools are equipped with a wide range of features that put them in the same category as Photoshop and other pro editors. Smart auto-fill features and a rich base of templates make the process of creating a complex photo product convenient and easy even for an inexperienced user. They save customers a lot of time, too. Behind these tools are high-end technologies and smart algorithms that make them run fast and render beautifully on any browser. To help Printique increase the rate of wall decor orders, Digiteum developed a Wall Decor Wizard. It allows users to recreate their custom interiors in an editor, try different wall decor variants and make orders based on what they see in just several clicks. And that is not all. Printique provides a line of services for pro photographers, such as White Label Galleries and Stores. Our tech team has developed these services with a big focus on pros’ requirements and business goals. We’ve added useful features for photographer-client collaboration in the galleries, sharing and custom pricing options. These features allow the photographers use Printique pro services as full-on showrooms and points of sale.
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