Creating a distinctive brand that becomes an industry powerhouse!
Challenge
As a new player with no precedent set in the highly-crowded, competitive market of non-dairy beverages, BUCK was confident about their flavors and nutritional value. They just needed it to stand out on a crowded shelf and keep people coming back, and to convince prospective investors the product is positioned for growth.
Solution
With no precedent yet set in the category, defining the Mission, Vision & Values for the brand came first. From there, CREW Marketing Partners needed to identify the target audience & market, as well as the unique values that distinguish BUCK from the competition. Separating BUCK from the pack meant creating a remarkable personality for the brand and its first key product in the market, setting the stage for further expansion and innovation. Every inch of packaging needed to be strategic and purposed. From the front, only the bare essentials – leaving the sides for the benefits and nutritionals.
Results
Thanks to working with CREW Marketing Partners, Buck has been able to enter a very competitive market with unique branding, striking visuals, and well-developed social media platforms.
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