Dynatrace launches digital online presence with Overdrive!
Challenge
Dynatrace came to Overdrive to help them launch their digital online presence and customer journey from the first impression through to trial and sales.
Solution
Overdrive restructured Dynatrace’s paid search initiative, reviewing all aspects of the program from keywords to landing pages and everything in between. Overdrive assessed Dynatrace’s natural search presence for all major search engines, using our findings to improve Dynatrace’s search rankings, natural traffic, and lead flow. Overdrive’s media team ensured appropriate placements for various global campaigns. Media included both site direct and programmatic. This also included work on creating global paid social media campaigns.
Results
Thanks to the campaign with Overdrive, not only were Dynatrace able to create a solid foundation for future growth and campaigns, but they also saw an increase in organic traffic of over 1400%!
Overdrive Interactive
Are you driving measurable ROI? With an unrivaled passion for measurable success, our team empowers enterprise clients with the scalable digital advertising and bolt-on marketing operations teams they need to survive and thrive in today’s digital-first economy. Our seasoned experts and consultants untangle the marcom and martech mess to keep our...
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