Art of Giving

A Marketing Story by DAY Vision Marketing about Dreaming Zebra Foundation

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Dreaming Zebra Foundation

Increase Brand Awareness

Challenge

One of the simplest ways to give back is to make a charitable donation to a good cause. That’s why, in lieu of a traditional holiday gift, DAY Vision made it their mission to raise charitable contributions for arts-based organizations, both local and national. The goal was to provide the public with an opportunity to participate in a charitable act that would in turn be funded by DAY Vision.

Solution

Many of us are fortunate to be surrounded by loved ones and warmth, and are left thinking about ways that we can help others less fortunate, in our own communities and beyond. That’s why the “Art of Giving” campaign utilized multiple pieces of artwork to help benefit one of these three charities. Campaign Methods What makes a great campaign? Continuously compelling marketing. By putting our heart and soul into each individual design element and platform utilized in this campaign, we creatived a campaign that users could not ignore.

Social Media Management

Results

Campaign Results We are extremely proud to announce the receipt of four prestigious, international Indigo Design Awards and a Silver American Advertising Federation of the Greater Lehigh Valley (AAFGLV) Award for the Integrated Campaign category. Three Silver Indigo Awards and one Bronze Award were awarded in the following categories: Silver in Illustration, Silver in Promotional Materials, Silver in Digital Ads and Campaigns, Bronze in Integrated Graphic Design.