Challenge
ustomer Background Gary Dickson is an individual with a special interest in improving the lives of West Seneca residents and business owners. He is a retired FBI Special Agent with 27 years as an investigator and manager as well as a veteran of the U.S. Army. He is a member of the West Seneca Chamber of Commerce and the Historical Society, as well as being a regular speaker at town board meetings, actively pushing the upsizing campaign and renewing their ethics committee. Gary decided he to run for West Seneca Town Supervisor because he has a passion for the people of West Seneca. His campaign focused mainly on economic development for the town. The Challenge The challenge for Gary in his campaign was his lack of name recognition. Gary was running against the current West Seneca Town Supervisor, but decided he was up for the challenge. Gary was outnumbered an estimated 2 to 1 on political platforms at the beginning of his campaign. For Gary to win the election, he needed help marketing and campaigning himself to his fellow West Seneca residents. He needed help from experts to develop brand and name recognition from the future voters of West Seneca.
Solution
The Solution Gary came to Chakra a year before elections to discuss a marketing strategy for his campaign. Chakra considered everything Gary presented to us, and developed a clean, open, and transparent campaign strategy for him. We developed a logo with the help of a questionnaire, designed and edited with our guidance to Gary’s specifications. Additionally, we provided headshot photos, videography, and drone footage of West Seneca. We also developed five mailers that targeted different segments of West Seneca residents, as well as two palm cards and a handout. Chakra also shot five Facebook Live sessions using professional videography, as well as including live Q&A with listeners who commented on the live video.
Results
Despite the many challenges Gary faced along the course of his campaign, he believed that the image and work Chakra provided had a large impact on his victory.
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