DOKO: Branding & Strategy

A Marketing Story by Dartmatics about DOKO
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DOKO
Brand Development

Challenge

DOKO is a Multi-Chain NFT Portfolio Manager. It aims to become your go-to platform for NFTs - enabling you to display, manage & trade NFTs from different blockchains directly within one single platform. If you know about the NFT scene you’ll know how crazily unique it and it’s community of devoted followers, collectors, and investors are. Needless to say, this was a very exciting project to work on, and all during the NFT metaverse boom of 2021. We were tasked with the following: - To develop the brand visuals and strategy along with a set of guidelines to ensure that the aesthetics and key messaging remains consistent throughout all distribution channels. - Design a responsive NFT social media platform from top to bottom that performs at an optimum level on desktop, tablet, and mobile. - Produce a range of different sets of advertising banners and social media image posts to be featured on platforms such as Twitter, Medium, and Discord.

Solution

Logos The DOKO D Logo is used to represent DOKO the product/service. The 3D style of the logo helps to bring-to-life the translation of where the word DOKO originated from - Dokodemo; “The door to anywhere”. This logo works best on a black background but is versatile enough to function in other graphic environments. Colours & Typography DOKO uses a colour palette defined by bright, bold, and vibrant hues intended to symbolise the exciting future of our digital world and lifestyle. The two main Primary Colours are striking contrasts yet they harmoniously compliment each other. They should be used to invoke excitement and curiosity.

Results

~10 Employees
$2,000 Min Budget
15 Stories
Partner

Dartmatics

Hong kong, Chongqing

A Digital Creative Agency based in Hong Kong. We deliver strategic design, brand, and marketing services. We merge data-driven insights with engaging creativity to create solutions that build genuine audience connections.We exist simply for the sole purpose of seeing our clients thrive by establishing meaningful connections between their brand and its...

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